Iris Art Advisory wanted a funky and colourful re-brand, encapsulating the personalities of the company founders as well as reflecting the ‘out-side of the box’ style of the company.
Art is at the centre of everything they do, and we wanted that to be reflected within the new branding. They liked their existing branding but just felt it didn't have the personality they wanted, and when provided with designs that were too different from the original they felt it lost the familiarity and essence they had come to love - which is why we then turned to creating a refresh on the logo.
Using the same colours and basic idea of the old logo, I was able to turn their relatively simple and quiet branding into a bold, funky and almost psychedelic new beast - a much better representation of the personalities and ideologies working behind the company.
The new logo was announced as part of their anniversary and was met with much love (scroll for announcement video).